WHAT IS THIS JOB??
A broadcast presenter is the public face - or voice - of programmes broadcast on television, radio and the internet. They work on a variety of platforms including national, regional, satellite and cable television, online or radio, but their role is always to entertain and inform their audiences by presenting information and/or entertainment in an accessible and attractive way.
The nature of the job varies
according to a programme's subject matter, such as news, weather, sport, music,
lifestyle, etc. However, the general principles remain the same: a broadcast
presenter will often introduce, host (or co-host) a programme, creating links
between items, introducing and interviewing guests and interacting with the
audience.
Typical work activities
Work activities vary according to the type of programme and broadcast medium. Prior to the broadcast, however, presenters may be involved in:
; Work activities vary according to the type of programme and broadcast medium. Prior to the broadcast, however, presenters may be involved in:
- researching topics and background information for items to be featured on the programme
- planning and rehearsing shows; writing, and sometimes memorising, scripts
- liaising with other members of the production and technical team/s
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